As a business owner or entrepreneur starting out, you have to become a jack of all trades. From accounting to marketing to delivery, you have to try and master them all, which, as you probably already know, is virtually impossible.
However, there are great tools out there to assist you. One of those many tools is Canva.
What is Canva?
Canva is a free graphic design tool featuring a simple drag-and-drop interface. Everything you need to create visuals for your small business is available at your fingertips.
You can choose from a range of easily customisable designs. All of which are in the correct size format that you wish to use. There are hundreds of designs that can be created to promote your business from presentations, social media posts, videos, print products, marketing and office materials.
So, why is Canva perfect for my business?
Since our world is becoming more visual by the minute, your business needs to have high-quality branded images to be recognised, competitive and ultimately succeed.
And, if you find yourself running out of time to get the visuals sorted whilst focusing on other parts of your business, creating impactful branding elements may leave you feeling overwhelmed or just neglecting it altogether.
That's why you need Canva. It's a tool that has been fundamental to our business operations and over 60 million monthly active users across 190 countries. It's enabled us to teach small business owners how to create eye-catching social media content.
Here are some of the great benefits that Canva offers:
1. It's FREE
Small businesses usually have small budgets when it comes to marketing and branding. Canva is a free platform that helps with all of that. The account created is unlimited, giving you access to hundreds of templates that you can edit to suit your needs.
2. You don't need to be a graphic designer.
Canva has templates ready for you to use. You don't need any design experience to create an eye-catching image for your social media pages or marketing campaigns. A simple search for the project you wish to design, and Canva will provide you with easy-to-use templates.
3. Easily Accessible
Canva is an online service that can be accessed on your desktop or mobile device. It has a cloud that stores all your designs in one place. So, if you start a design and run out of time, you can easily put it on hold and pick up where you left off the next day or when you're ready!
4. Maintain Brand Consistency
Canva allows you to easily add your brand identity, including your brand colours, logo and font. All of which helps maintain consistency and build brand awareness.
On Canva, you can create a brand kit that includes your brand identity in one place. That way, when you're creating new content, you can easily align your designs to your brand.
5. Set Sizes For Designs
As we all know, size dimensions for images can be tricky, especially when posting on social media, as it's changing all the time! Luckily, with Canva, their sizes are automatically set for you. Simply search for the type of design you want to use, and it will bring up a list.
Canva is truly perfect for your business. So, if you're a small business wanting to get a grip on social media and marketing, then Canva will save you so much time, money and hassle.
And since it's free, there is no harm in trying, right?
If you ever need some more tips or advice, feel free to book a call with us, and we'll be happy to help.
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