Video Marketing for Small Businesses: Why 2025 is the Year to Start
- David Coslett
- 1 day ago
- 3 min read
If you own a business in 2025 and you’re not using video to market it, you’re leaving money on the table.
We get it. Video can feel like a massive leap—especially if you’re not comfortable on camera or don’t know where to start. But at Hello Social, we’ve helped dozens of small businesses go from static posts to scroll-stopping video content that actually drives leads.
Here’s why this year is the moment to make the shift.
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The Landscape Has Changed
Remember when a well-written caption and a few hashtags did the job? Yeah, not anymore. Social media is loud, fast-moving, and increasingly video-first. Platforms like LinkedIn, Instagram, and TikTok now prioritise short-form video in their algorithms.
More importantly, audiences do too.
- 91% of consumers want to see more video content from brands (Wyzowl, 2024)
- Video content generates 12x more shares than text and images combined
- LinkedIn users are 20x more likely to share a video post
In short: video is no longer optional—it’s expected.
You Don’t Need to Go "Full Influencer"
This is where most business owners get stuck. They think video = dancing, pointing, or becoming a mini-celebrity. That’s not what we’re about.
Video marketing can be:
- A 60-second FAQ video from your team
- Behind-the-scenes footage from a recent job
- A client testimonial filmed in your office
- You speaking straight to camera, sharing your story
You don’t need fancy gear or hours of editing. You need clarity, confidence, and a strategy.
We help with all three.
Why 2025 Is *The* Year to Start
Here’s what makes this year different:
1. Organic reach is still alive (just barely)
Platforms are slowly pushing businesses toward paid content. But right now, video still gets organic reach on LinkedIn and Instagram—especially if it’s human, helpful and unscripted.
2. Your competitors are still behind
Most local businesses still don’t use video properly, and that window is closing. Starting now gives you a major edge.
3. AI is making editing easier
With tools like Descript, CapCut and Canva, editing short-form video is now faster and more affordable than ever.
4. You can build trust at scale
Video builds know-like-trust faster than any other format. And trust = conversions.
What Kind of Videos Should You Be Making?
We always start our clients with The Core Four:
1. Intro Video — who you are, what you do, who you help
2. Testimonial Video — real words from real customers
3. How-To / Tip Video — share value to build authority
4. Behind the Scenes — give your audience a peek into your process
From there, you can scale into:
- Case studies
- Product/service demos
- Regular thought-leadership content
Need ideas? We'll build a full video content plan tailored to your business.
Common Objections (And Why They Don’t Hold Up)
“I don’t like how I look/sound on camera.”
No one does at first. But confidence comes with repetition. Plus, you’re not filming a movie—you’re connecting with real people.
“We don’t have time.”
You don’t need to post every day. Start with 1-2 videos per week. We help clients batch record months of content in one shoot.
“It won’t work for our industry.”
We’ve worked with accountants, architects, construction firms, and consultants. It works when it’s real and relevant.
How Hello Social Makes Video Easy
We’re not just a production company. We’re your strategic partner. That means:
- Helping you plan content with purpose
- Coaching you on camera presence
- Handling all filming and editing
- Giving you optimised content for LinkedIn and beyond
You don’t need to be an influencer. You need to be visible. We’ll help you get there.
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Ready to Get Started?
If you’re ready to step up your marketing and stop blending in with static posts, let’s chat.
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Let’s make 2025 the year your business shows up with confidence.
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