The right social media marketing tools make a big difference.
And without the right social media marketing tools, your social strategy may fall flat before given the chance.
Good social media marketing can transform the success of your brand. The tools allow you to control your full social media presence. You can automate, analyse, and manage social media accounts, so you can focus on creating the kind of content your audience loves.
Collectively as a team we have put almost 30 social media management apps to the test, and based on our testing in 2023, here are six of our favourites.
But before we dive in…
For each tool, you should consider a few main factors as you choose which is right for your business.
Key features and functions: First and foremost, your tool should perform the necessary tasks you need them too, saving you time and making you more efficient.
Integrations: Life is much easier when your online marketing tools work together. That is why integrability is such an important factor, especially for small businesses that might not have the resources to build their own integrations.
Customer support: You’re bound to run into issues even for tech-savvy customers. Look at the quality of support and what kind of support is included in your plan.
Pricing: For any tool, there are solutions for a range of price points. Compare your spending with the value each tool brings to your business.
So here goes, the 6 best tools for social media marketers in 2024…
Canva
Starting strong with Canva. Ask any social media marketer what one of their go-to tools is, and you’ll hear many of them mention Canva.
Since launching in 2012, Canva has changed the game by making it easy for anyone to create visual content — even without a design background. It’s super easy to navigate.
You can design from scratch or access their template library which will provide you with an abundance of ideas.
Long URL strings are not easy on the eyes, but UTM parameters are essential for tracking performance. That’s why a link shortener like Bit.ly should be in every marketer’s social media tool kit.
Bit.ly allows you to shorten and customise links and create QR codes that are easier to share on social media.
In addition to creating shorter links, Bitly also offers users a suite of powerful analytical tools. With Bitly's analytics, you can see how many people have clicked on the links, where those clicks came from and what devices were used.
Use this information to track the success of marketing campaigns, measure the reach of social media posts and more.
HubSpot
HubSpot is a CRM platform used to store and track customer data across all touchpoints, from sales to marketing to service.
It’s truly an all-in-one platform for everything and anything marketing, sales, and customer support, all in one place.
It includes a free CRM software for your sales team, marketing team, inbound marketing automation software, email marketing, marketing campaign management, social media management, and customer service tools.
HubSpot CRM features are some of the best in the industry.
Notion
Notion is a collaborative workspace with multiple functions that are perfect for social media teams.
It’s great for project management, note-taking, and tracking content ideas.
We use it as our project management tool, our favorite feature is being able to automate default tasks.
Notion can also be used to create a central source of information — for instance, we use it to store documents like social media guidelines — that can be shared across your team.
Chat GPT
ChatGPT is a powerful AI program that marketers can use to enhance the efficiency and accuracy of their campaign efforts.
From lead generation and content creation to customer support and search engine optimisation, ChatGPT is a tool that marketers can implement to save time, effort and money while still producing high-quality ideas.
Planable
Planable boasts many features typical of today's social media scheduling tools with an emphasis on teamwork and collaboration.
The best feature on Planable is the commenting and approval system for scheduled social media posts. Team members are able to go back and forth with comments to fine-tune scheduled content before it goes live. Users can then approve the posts internally or wait for client approval if working as part of an agency team.
Roles and permissions allow different departments to collaborate so that everyone is on the same page. This leads to fewer bottlenecks and greater transparency as a post moves from Point A to Point B.
Planable also has labels for organising content and an AI tool for brainstorming social media content ideas - perfect for staying organised.
When done right, social media marketing can bring remarkable success to your brand. With the right tools, you can create, curate, publish, schedule, analyse and so much more. And all of that doesn’t only amount to more efficient work, it means bigger business—attracting new audiences, driving brand awareness and increasing engagement.
If you have any questions on the platforms we have recommended or any others that you have seen out there don't hesitate to drop me an email or a Linked Message!
We also have our exclusive FREE event on January 24th to help support you with your 2024 marketing.
Spaces are limited to just 25 people.
It's first come first serve. All you have to do is register below 🚀
We hope to see you there!
Comentarios