We understand how difficult it is to keep up with all of the social media changes, updates and latest news so we are here to round it up for you!
Here’s what’s happened throughout the month of May
TikTok Adds Floating Player on Desktop To Facilitate Expanded Viewing
The platform has added a new floating player option, which enables you to keep watching TikTok videos on your desktop PC while switching to other tabs.
So if you’re doing some monotonous spreadsheet and you want to keep a TikTok video playing in the corner of your monitor, you can. Just don’t get too distracted, because a decimal point going awry will ruin your day.
With TikTok continually pushing users to upload longer videos this update will help keeping people on TikTok to watch the full length.
Instagram Experiments With Auto-Generated “Recent Stories” Highlight
Instagram is experimenting with a new feature that would showcase an auto-generated series of your recent Stories, at the front of your Highlights row.
It’s an interesting way to help busy creators who don’t always keep their Highlights updated, giving users an idea of the kind of content you post.
TikTok is trying to take over YouTube with a new feature in testing
You heard right.
TikTok is currently testing a 60 minute option for videos. It’s a clear effort to compete with YouTube which has always reigned supreme when it comes to long-form video content and it will be interesting to see if users adapt to longer viewing on TikTok or stick to what they know on YouTube.
New Creator Interview Series on Instagram
This is worth a watch.
Instagram is launching a new interview series with creators, to facilitate learning and provide tips for other content creators. It’s also a chance for users to express concerns and offer feedback to Instagram leaders, who will lead the interviews.
The current series is called “Creator POV”.
YouTube Launches New AI Ideas Generator
YouTube has launched a live test of their AI Ideas Generator to help creators come up with new content ideas based on viewer trends. It’s an interesting concept that means creators can be more confident that their videos will resonate.
The Idea Generator feature is currently only available to a small number of channels, and it will be interesting to see how it influences the kinds of videos being posted.
Instagram Prioritises New Creators in Home Feed
Instagram has announced that it has made some changes to their algorithm to prioritise new creators and those with smaller audiences. Going forward, reposts will have a clear label and they will also not be shown in recommendations, in hopes of encouraging more original content.
LinkedIn Tests Premium Company Pages
LinkedIn is testing some new premium company pages that include AI assistance for attracting new customers and building engagement.
The offering is currently available to some small and medium businesses so take a look.
We will be back with more updates at the end of June.
These are just a few of many updates this month!
Social media is forever evolving and changing and it’s easy to get overwhelmed by it so our best advice is to start small, really focus on one platform that works for your business / target audience and get the strategy and plan outlined before jumping on other platforms.
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