2023 - what a whirlwind.
The year the marketing industry faced some of its biggest changes YET. For one, there were the enormous strides in AI that resulted in massive shifts across the industry.
Mastering the art of marketing is a crucial skill that can determine the difference between success and failure. However, even the most seasoned marketers encounter challenges that can leave them scratching their heads and searching for innovative solutions.
2024 is about staying focused and being prepared for the year ahead.
Throughout this blog we are going to take a look at the top 4 marketing problems that your business might encounter in 2024 and provide you with the solutions to deal with them head on.
Let’s do this together!
So, problem number 1…
1. Facilitating Strong Sales and Marketing Alignment
Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. And yet, it's undeniably challenging to facilitate strong communication to help these two teams work better together.
Which is why a whopping one-third (35%) of marketers say a lack of effective communication between sales and marketing is their top challenge.
To understand alignment, think about a sports team. Each player has their own agenda.
How does a coach get them to succeed and work together?
They focus on the goal of winning the game and make sure each player understands their role within the team.
Here are some of our top tips to aligning your sales and marketing team:
Solid communication - Schedule regular meetings together, encourage team bonding, and facilitate communication channels that all teams have access too.
Full transparency - Facilitate shared access to quarterly plans, goals, and important discussions, so that everyone is on the same page.
Put yourself in each others’ shoes - In order to truly understand the mindset of someone else, you must be willing to see things from their perspective. The best way to do this is to have someone from each team sit in on opposing meetings and crucial calls.
Problem number 2…
2. Creating Content That Generates Leads
24% of marketers say their top challenge is creating content that generates leads. And yet, it's one of the most important functions of marketing.
Generating leads in marketing involves creating and distributing content that will attract your target audience and turn them into prospective customers.
Content should be informative, engaging, and tailored to the needs of your target customer to ensure that it resonates with them.
In 2024, we'll see some major changes when it comes to marketers’ content creation strategies so here’s some lead generation tips to help you stay ahead of the curve…
When creating content for lead generation, you must:
Set goals
Research your audience
Choose marketing channels
Create compelling content
A/B test
Now that we’ve covered the fundamentals, let’s look at the diverse content types that work wonders for marketing lead generation:
Guides and whitepapers
Webinars
Videos
Blogs/Articles
Email Campaigns
Newsletters
3. Choosing the Right Marketing Tools:
The abundance of marketing tools available on the market makes it challenging to choose the right ones that align with your business needs.
We recommend taking 5 minutes to sit and look at which areas of the business needs structure or a system in place to make things more seamless going forward.
For example, are you communicating with your team over several different platforms? Invest in one, it will make communication much easier for you all and it keeps everything in one place. Slack is our favourite communication tool.
In next week's blog we will be diving into the top 7 Digital Marketing Tools that will help you Grow Your Business in 2024 so be sure to check back next Wednesday.
4. SEO: Navigating the Digital Visibility Challenge
In 2024, the ever-evolving landscape of search engine optimisation (SEO) presents a challenge as search algorithms become more sophisticated, demanding business owners to stay ahead of dynamic trends and user behaviour.
To overcome this challenge, prioritise understanding user intent, optimising for mobile and voice search, and using AI-driven tools to your advantage. Leveraging AI tools allows you to analyse search patterns, predict algorithm changes, and maintain a competitive edge in the digital visibility landscape.
Answer the public is a great tool to use. It’s a social listening and keyword research tool that can help you find data on what your customers are searching for.
Ultimately, there is no easy solution to these challenges. But, hopefully these expert insights can get your team prepared and motivated to test out new strategies in 2024 and to stay ahead of the curve.
Remember - you're not in this alone!
We are running an exclusive FREE event on January 24th to help support you with your 2024 marketing.
Spaces are limited to just 25 people.
It's first come first serve. All you have to do is register below 🚀
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