Today, establishing your brand online is no longer seen as a 'nice to have', it's a must-have, regardless of whether you’re a newly-founded startup or a multimillion-pound enterprise
Yet, with so many elements to consider, from SEO and PPC to content and email marketing, finding and executing the right strategy is no easy task. But not all businesses have the resources or expertise to handle their online marketing efforts, which is where an agency can help.
A marketing agency can support you in achieving your goals, increasing brand visibility, and ultimately driving more business. But finding the right one is a bit like dating: you may need to swipe right a few times before you find 'the one'.
If you’ve been on an agency search before, some questions might have crossed your mind:
Why hire an agency at all?
Is it going to be worth the investment?
Perhaps my team can do it all already – or we could always hire in-house?
And, Can I trust an agency to deliver the same (or better) results as if we did it ourselves?
Advertising is a multifaceted industry and while the initial skepticism is natural, a good agency fit can propel your brand on a goal-oriented, expert-backed, and ROI-driven journey — saving you time and money while hitting the results you’re looking for.
An agency will be your growth partner
It’s a common misconception that if you have an internal marketing team you don’t need an agency.
An agency acts as your sounding board when you take off on your growth journey. It’s important to work with a trusted team who can advise you at every step of your growth, offer an unbiased opinion and occasionally challenge your ideas.
Plugging the Skills Gap
“When you hire a marketing agency, you don’t work with just one person — there is an entire team with very specialist skills across verticals to help you succeed.”
It’s very rare that you will find a strategist, designer, copywriter, developer, social specialist, SEO professional and data analyst in one person.
With the best will in the world, even the strongest member of your team can’t be an expert across the entire marketing mix. That’s where an agency comes in handy!
You have access to a whole team with a vast skill set. From video marketing to email marketing there will always be someone within a marketing agency that you can tap into for support when your business needs it in that particular area.
Fresh Perspective
A valued employee whether in the marketing team or another area of your business will know the company inside out – the product, the service, the process; they will be very familiar with how things have always been done.
In some instances, this can be a company’s biggest downfall. When employees are so close to the business, it’s hard to see things from the customer’s perspective, making it difficult to create a go-to-market offering that is centered around what your customers’ wants and needs.
An agency can help your team to develop non-biased marketing strategies that are based on facts not assumptions.
Good marketing agencies will work with you and use data to inform the marketing strategies that they create, analysing what the market is doing and help you in identifying what specific buyer personas want. This gives you a unique third-person perspective, one that can really help your business to thrive.
Investing Wisely and Weighing the Investment
The cost of marketing services is often a primary concern for businesses, particularly for those with budget constraints.
However, it's essential to view this expenditure not as a mere cost but as an investment. An effective marketing strategy can yield substantial returns in terms of brand visibility, lead generation, and revenue growth.
Before making a decision based solely on the upfront cost, consider the potential return on investment (ROI) that a well-executed marketing campaign and marketing support can bring to your business.
When is the right time to work with a marketing agency?
Convinced you’re ready to hire an external marketing agency?
A good agency can transform your brand and the wrong one can mean a waste of all these efforts.
So, let’s evaluate when you might need an agency:
Your team is already equipped with different tasks related to building the business and your in-house marketing employees can’t do it all.
You’ve never worked with an agency before, and are not quite sure where to start.
You’re looking to explore new channels and don’t have prior experience communicating with them.
Your brand is looking to generate leads, increase brand awareness, or is ready to go to the next level 🚀
You need an unbiased yet informed perspective to elevate your brand’s current marketing strategy.
You need to be held accountable so that your marketing efforts become a priority
Hiring a marketing agency is essential for any business navigating the digital landscape. As online brand presence becomes non-negotiable, agencies act as growth partners, offering diverse expertise and a fresh perspective.
Working with an external marketing agency will help you transform your brand, making your marketing efforts a priority and contributing to sustained success in the dynamic digital landscape.
Looking to hire a marketing agency? Let’s chat! Reach out to us at for more information.
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