How We Helped a Chesterfield Business 3x Engagement with LinkedIn Video
- Mia Russell
- Apr 9
- 2 min read
If you’ve ever felt like LinkedIn just isn’t working for your business, you’re not alone. Most business owners we speak to are either:
- Posting text updates that get no engagement
- Re-sharing content that goes nowhere
- Or worse—avoiding LinkedIn entirely because they "don’t know what to say"
But when used right, LinkedIn can become your most powerful platform—especially with video.
Here’s a behind-the-scenes look at how we helped a local Chesterfield business 3x their engagement (and land real leads) with a few small shifts.
The Business: A Local B2B Service Provider
Let’s call them Peak Systems (fictional name, real results). They provide operational support for manufacturers across the UK, and like many SMEs, most of their leads came from word-of-mouth.
They knew LinkedIn had potential but felt stuck.
- Their page was quiet
- Their directors rarely posted
- They didn’t feel confident on camera
We stepped in with a simple, repeatable content plan.
The Strategy: Start with Real Faces, Real Stories
Before talking algorithms or analytics, we focused on authenticity. The goal? Build trust and show the faces behind the brand.
Step 1: Capture Founders on Video
We filmed a series of short, unscripted videos with the directors:
- Why they started the business
- Their values and approach
- The biggest problems they solve for clients
These videos weren’t slick or salesy. They were raw, honest, and human—and that’s exactly why they worked.
Step 2: Client Story Series
Next, we turned client wins into short video case studies. We structured each video around:
1. The problem
2. What Peak Systems did
3. The result
No fluff. Just impact.
Step 3: Weekly Tips from the Team
We helped their staff share industry-specific tips: quick, helpful, and filmed on iPhones. These became their most engaged posts.
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The Results: 3x Engagement, Real Leads
Within 6 weeks:
- Engagement on their posts tripled
- Directors were getting DMs from prospects
- They booked two new B2B clients from content alone
One video featuring the co-founder talking about common inefficiencies in manufacturing ops reached over 2000 views—organically.
They went from being invisible to top-of-mind in their space.
What Made It Work?
1. People buy from people
- Video put real humans front and centre
2. Consistency over perfection
- Weekly videos built momentum and credibility
3. Niche content = better leads
- Their posts weren’t for everyone—just their ideal client
You Can Do This Too (Without Becoming a "Content Creator")
If the idea of showing up on LinkedIn feels overwhelming, you’re not alone. That’s why we offer:
- LinkedIn Training for business owners who want to learn the ropes
- Video Production packages to get you visible fast
- Content strategy tailored to your goals
Ready to 3x Your Visibility on LinkedIn?
Let’s talk about how we can help you build confidence, get seen, and turn content into conversations.
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Related Reads:
- Video Marketing for Small Businesses: Why 2025 is the Year to Start
- 5 Signs Your LinkedIn Profile is Costing You Leads
- The Beginner’s Guide to LinkedIn Content Strategy](#) *(coming soon)*
From quiet to confident—we’ll help you own your voice on LinkedIn.
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