I know there’s always scepticism amongst business owners when it comes to coaching and working with a coach; as marketing coaches, both Abbie and I are used to hearing the misconceptions about what we do.
One common concern is money being wasted with no return, others say they don’t need a coach because their business isn’t failing. These are both wrong assumptions. But let’s start by explaining what a marketing coach does before getting into why you might want to hire one.
What is a marketing coach?
A marketing coach is an external advisor to your business who works closely with the owner to help you build your own marketing capabilities. With the help of a marketing coach, you can easily identify challenges and build a fully systemised approach to marketing your business. Their job is to understand your business values, mission, and goals and to advise on strategies for success.
What services does a marketing coach offer?
Marketing coaches can help small, medium and large businesses, startups and international companies. Many coaches focus on niches specifically, which means that they don’t just take on any client or company.
Aside from the obvious (the marketing bit!), a coach can also help you create new value propositions, work with team members and help you attract high-value clients. This includes:
Crafting your marketing plan
Building a business website or working on your existing site
Creating a lead magnet and building marketing assets
Defining your goals
Implementing business strategies
Holding people accountable
Tracking the growth and results of your campaigns
A good marketing coach can provide valuable insights and guidance to help you develop and execute the most effective marketing strategies, identify and address challenges, and reach your target audience more efficiently. They can also help you stay accountable and motivated as you work toward your marketing goals. Let's take Chris Do as an example. Chris is an Emmy award-winning designer, director, CEO and the founder of The Futur — an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. He could be described as one of the best marketing coaches in the world. He's been there, worn the t-shirt and now coaches his clients to learn how to do it for themselves.
Now the big one, how much does coaching cost?
The cost of working with a marketing coach can vary depending on factors such as the coach's level of expertise, the duration and frequency of coaching sessions, and the specific services offered.
Some coaches may charge an hourly rate, while others may offer package deals or subscription plans. Generally, the cost can range from £200 to £1500 plus per session! Having said that, most professional coaches will offer the business owner a package deal.
Is working with a marketing coach really worth it?
Whether working with a marketing coach is worth it ultimately depends on your specific goals and needs. Most importantly, if you can’t implement what is discussed in the sessions, you won’t increase your results.
If you're considering working with a marketing coach, it's important to research and choose a coach with experience and expertise in your specific industry and marketing niche. You may also want to look for a coach who offers a free consultation or trial session to get a sense of their coaching style and determine whether it's a good fit for you.
Knowing this can give you the confidence to invest your time and money in a coach and make your own decision.
Ultimately, the cost of working with a marketing coach can be worth it if it helps you achieve your marketing goals more efficiently and effectively.
Are you on the fence now that you know some of the benefits of investing in a coach?
I get it, there is so much hype out there. Lots of bright, shiny new objects that people tell you to follow when it comes to marketing - Facebook Ads, TikTok, Video, Telemarketing, knocking on doors, you name it!
So what you really need is marketing clarity. You need to know what to do from a marketing perspective, so you don’t just end up throwing stuff at the wall, hoping it sticks! You need to be able to follow and implement a marketing strategy that grows your business and impacts the bottom line.
If you think this is what your business needs right now, then book a complimentary ‘Step-Up’ call with us at Hello Social Avenue, and we can look at taking your marketing to the next level.
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