Email marketing is one of the best ways to grow your business.
You can sell while you sleep and grow your ROI.
Sounds good, right?!
But how do you get started with email marketing?
We’ve created a beginner’s guide – email marketing 101. In this guide we show you where to start and how to build an email nurture campaign.
But, that’s not all!
Let’s dive into some additional tips that we can give you if you’re getting started with email marketing.
Find Your Email Marketing Automation Tool
Once you’ve taken a look at the guide, thought about your goals and have realistic expectations of what email marketing can do for you—the next step is choosing the right email marketing platform for your business.
Here’s a few of our recommendations…
When you’re choosing which email marketing platform to go with, you should have the following features as an absolute minimum:
Audience segmentation
Sign-up forms and list management:
An intuitive email editor
Automated workflows
Reporting and analytics
Build an Email List
The beauty of email marketing is that it’s an opt-in channel. Because subscribers must actively decide to accept your marketing, this channel should not only respect their privacy but also comply with data laws such as the GDPR. This ensures that your well-crafted emails are only sent to people who are happy to receive them.
Of course, this creates the added challenge of building a well-stocked, healthy email list full of interested and engaged subscribers.
Let’s look at a few ways of doing just that, starting with a golden rule.
Never Buy an Email List
We get it, you want to build an audience fast and have plenty of potential customers to share your news and amazing products with. However, you should never buy an email list.
Even if you are starting from scratch, start adding and building to your email list over time - don’t rush it.
Keep Your List Clean
A healthy list is one that’s free of inactive, invalid, and duplicate email addresses. Sending emails to bad addresses risks increasing your bounce rate and ultimately damaging your sender reputation.
Take care to practice good list management and give your list a regular clean.
Your email marketing platform should offer a tool for taking care of this and keeping you out of the spam folder.
Collect Data
There are a variety of different sign-up forms that you can use on your website, social media, or other channels to make it easy and attractive for people to join your list.
Think lead magnets, hosting online webinars, dedicated landing pages, pop-ups and so on.
Once you have a platform and an email list it’s time to get creative!
Download your email marketing guide to start planning your email nurture campaigns and take your marketing to that next level 🚀
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