Mia Russell
- Aug 16, 2023
- 3 min read

20 Call-To-Action Examples Designed to Earn Clicks and Generate Leads for Social Media and Web

Updated: Sep 14, 2023

What makes people convert on your website, email, or any piece of digital marketing material you send out? Typically it’s your call-to-action (CTA) that convinces them to take the next step in their journey.

A call to action, or CTA, is a line of copy that clearly tells users exactly what specific action you want them to take and, ideally, how. This one piece of text holds so much power, and getting it just right is one of the biggest struggles that many businesses face.

Every component of your marketing strategy should move your audience from one step to the next along their customer journey. A major part of helping them take the next step is using the right strong CTA.

In order to up your lead generation efforts with the best CTA possible here are some best practices that have been proven to work time and time again:

Make them action-oriented by adding strong language that inspires the user to take the next step.
Use first-person. This allows the user to really imagine themselves taking whatever action you want them to.
Use emojis, they catch the eye much more than plain text.
Create a sense of urgency by using the right words.
Keep it short and simple.
Know what your audience needs.

A CTA is essential for guiding user behaviour, encouraging engagement, driving conversions, and achieving your goals. When carefully designed and strategically placed, CTAs can significantly impact the success of your marketing efforts and overall communication strategy.

If you are still wondering why it’s so important to get your CTA right? Here's why:

Encourages Engagement: A strong CTA encourages users to engage with your content or take a specific action, such as signing up for a newsletter, making a purchase, filling out a form, or sharing your content.

Drives Conversions: A well-designed CTA can drive conversions, whether that means making a sale, getting a lead, or achieving another desired outcome.

Measurable Results: CTAs allow you to track and measure the effectiveness of your efforts. By monitoring how many people click on your CTA and complete the desired action, you can assess the success of your campaign and make changes where necessary.

Enhances User Experience: A clear CTA improves user experience by reducing friction and making it easier for users to navigate your content and achieve their goals

Provides Focus: A well-designed CTA helps guide users' attention to the most important elements of your content. It helps them understand what's expected of them and what value they'll gain from taking action.

Boosts Click-Through Rates: In marketing campaigns, a compelling CTA can lead to higher click-through rates. When users find the CTA appealing and relevant, they're more likely to click on it.

Builds Brand Awareness: CTAs can be used strategically to reinforce your brand messaging, values, and identity. Consistently using the same or similar CTAs can contribute to brand recognition and recall.