There are a lot of business books out there. Typing “marketing” into Amazon yields more than 60,000 book results; “business” more than 70,000. That’s a whole lot of books to get through!
A question I often get asked is, 'David, what are the best business and marketing books you've read?
Whatever your specific New Year's resolutions are, becoming more successful is something we can all get behind. Whether that means making better decisions, developing a better business strategy, or understanding marketing more effectively, these 5 books will put you on the path to success in 2024.
Good to Great - Jim Collins
If you’re a CEO looking to grow your business Jim Collin’s books will be your go too. Good to great summarises the findings from extensive research into what makes certain high performing companies outperform their peers, identifying key factors that drive sustained success.
The findings surprise many readers and shed light on virtually every area of management strategy and practice.
The book addresses a single question: can a good company become a great company, and if so, how?
Based on a five-year research project comparing companies that made the leap to those that did not, Good to Great shows that greatness is not primarily a function of circumstance but largely a matter of conscious choice, and discipline.
This book discusses concepts like Level 5 Leadership; First Who, Then What (first get the right people on the bus, then figure out where to drive it); the Hedgehog Concept, and the Flywheel.
SYSTEMology - David Jenyns
SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems outlines a step-by-step system that fixes owner-dependent businesses.
Do you often find yourself in a cycle of repeating tasks, correcting mistakes, and struggling to maintain order? Imagine the possibility of establishing a business that operates autonomously.
In SYSTEMology, Jenyns shows entrepreneurs how to create a business that does just that, one that is truly functional. Even the busiest entrepreneur can use Jenyns’ step-by-step business systemisation framework. He draws on more than 20 years of business experience and real-life case studies to help entrepreneurs on a path to complete business reliability.
If you want to know how to make your business more scalable through simple, effective systems and how to get your team on board then this is the book for you.
The Ask, You Answer - Marcus Sheridan
We recommend this book to every single one of our clients!
They ask, you answer was an immediate hit once published, mainly due to its easy-to-apply teachings combined with the fact that it was one of the first content marketing books that was written for sales and leadership teams, and not just marketing departments.
Today, it remains a key tool for marketers and business owners around the world looking to truly see how they can become the most trusted voice in their space while obsessing over the way their customers think, act, talk, and search as they move through the buying process.
Radical Candor - Kim Scott
Great bosses have a strong relationship with their employees, and Kim Scott has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters.
This book is a compass for candid conversations. Because the Radical Candor approach can be hard to put into practice, Kim Scott developed a simple feedback framework that you can keep top of mind in the heat of the moment.
The E Myth - Michael E. Gerber
Do you want your business to run without you? Then, this is the book for you!
The E-Myth Revisited, by Michael Gerber, is a must-read business book for any entrepreneur in any season of business. It’s also a great read for an employee looking for a promotion at work. If you’re working at a dissatisfying job, thinking of starting your own business as a ticket to freedom from your dreaded boss, read this book twice before you make the leap.
Reading Provides Exceptional Value
Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. Reading is an important part of being a marketer: Books not only provide information and education, but they can also be a valuable source of inspiration for our marketing campaigns and the way we approach the audience.
We have so many more books to recommend so look out for our next blog post with our team's favourite reads!
Whether you have 5 minutes, 1 hour or a whole morning, reading every day will make a world of difference to your mindset and knowledge which will ultimately help you grow your business in 2024.
If you are still yet to build your 2024 Marketing Plan, we have the perfect FREE download to help you do just that, click below.
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